Know how Last-mile efficiency can make or break your brand

Did you know that the journey from your warehouse to the doorstep of your clients can have a significant impact on your business? Bad last-mile delivery leads to disorderly product dispatch, displeased consumers, lost packages, and the list goes on. On the other hand, powered-up last-mile delivery offers you improved convenience, simpler business processes, devoted clients who become brand ambassadors, and more! These are actually important elements that significantly boost your revenue and business!

What is Last-Mile?

The last mile delivery is the step in the supply chain that connects customers and brands by delivering the customer’s order. Products are delivered from a warehouse or distribution centre to a customer’s residence, place of business, or parcel locker. The last mile of a product’s trip is the most challenging and costly for the shipper.

To ensure that every delivery reaches its destination consistently, on time, accurately, efficiently, and sustainably, excellent last-mile delivery aims to achieve these goals.

The importance of last-mile delivery to consumers has increased along with its complexity and difficulty for shippers as e-commerce continues to develop. The last mile, which accounts for 53% of total shipping expenses, is often the most expensive part of the entire supply chain.

Why Last-mile?

The only point of contact between a customer and a brand is during last-mile delivery. The entrance has evolved into the new storefront. Offering customers what they want is crucial, but providing a seamless experience from order to delivery is currently the goal of all merchants in the globe. A good business constitutes these 2 key elements—Providing a sublime brand experience and maintaining excellent customer loyalty.

The primary brand differentiators in the past were price and product. According to a survey, 26% of consumers desire delivery monitoring and ETA alerts, while 38% of consumers demand quick delivery. Offering delivery monitoring capabilities, expedited package delivery, and cost-free shipping are the new differentiators that brands must focus on to win over customers. Due to this, the last-mile delivery experience is crucial.

A pleasant last-mile connection contributes to high brand equity and greater brand loyalty. A poor one may destroy a brand. According to a recent survey, 80% of consumers refuse to shop with a store again due to poor last-mile experiences.

How to create a good Last-Mile?

Maintaining a good customer experience is key in last-mile delivery. Consumers want their orders to arrive in good condition and on schedule. Customers will trust your commitment if the package is delivered intact and on schedule. Here’s what you could do to improve your last-mile services:

  • Offering customers a sense of control in your connection and maintaining open lines of communication and transparency may be quite beneficial.
  • In case of a delayed delivery immediate communication with the consumer about the delay would still help preserve their faith.
  • Order tracking can also be handled with the use of adaptable technology like GPS and RFID tags.
  • Companies should look into alternative strategies to increase the cost- and reliability-effectiveness of the last mile. For instance, relocating warehouses to better utilise delivery trucks’ range of motion can aid in fulfilling delivery targets.
  • In order to find less expensive transportation choices, firms might also investigate the prospect of data sharing across partners.

Combining all of these solutions can guarantee a better last-mile delivery experience and increase customer loyalty.


In conclusion, last-mile delivery is an essential link in the supply chain, and it must be successful to guarantee client loyalty and satisfaction. The last mile, however, presents a number of difficulties, including backed-up traffic, missed deliveries, poor sight, and erratic demand. Thankfully, technological advancements like real-time tracking, route optimization, delivery drones, and autonomous vehicles provide a number of ways to get over these obstacles and streamline last-mile delivery.

Logistics organisations may increase the efficacy and efficiency of last-mile delivery, lower costs, and boost customer satisfaction by adopting these technological solutions. It is crucial for logistics companies to keep up with these technological advancements and make use of them to guarantee the success of their last-mile delivery operations as e-commerce demand rises.

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